10 Things You Must Focus while Profiling Partners

Profiling is becoming more and more important to intensify segment-specific services. Partner Segmentation has been in the horizon for quite some time now. However, to execute partner segmentation, one of the major pieces is profiling, as we know. Knowing your partners' needs, preferences, inclinations, pain points, capabilities and the likes, therefore, became very important for all the product marketers & service providers who take their products / services to the end-user through their channel partners.

 

While every efforts are put in by you (to know partners better, deeper & clearer), some gaps or missing piece/s may remain. Here are those 10 things you must focus while profiling your channel partners. Effective profiling helps enterprises to translate the output to develop tiering strategies. The tiering depends on multiple factors like enterprise' objectives, partner profile map, breadth & depth of offerings etc. Product Potfolio Management (http://sami-kar.blogspot.com/) is one of the important pieces that drives the partner profiling architecture.  Consult2Win helps their clients to develop the customised profiling architecture and design the purpose-specific tiering framework.